Vehicle model
Acura Precision Concept
The Acura Precision Concept was unveiled in January 2016 at the North American International Auto Show (NAIAS) in Detroit. This concept car was not intended for immediate production but rather aimed to preview the future styling language of Honda's premium brand. At that time, Acura was looking to redefine its visual identity after several years in which its grille signature, nicknamed the "beak," had drawn criticism. The Precision Concept was therefore a bold break and a clear statement of intent for the coming decade. In terms of design, the concept introduced a wider, more expressive diamond-mesh grille, now called the "Diamond Pentagon Grille," flanked by slim, next-generation headlights dubbed "Jewel Eye." The proportions were dramatic: a large sedan nearly five metres long, with an extended hood, a coupe-like fastback roofline, muscular wheel arches and large-diameter wheels. Pillarless suicide-style doors eased access and heightened the car's theatrical character. Inside, Acura emphasized a wrap-around, driver-focused cockpit, premium materials, a panoramic digital display and an infotainment system controlled by gestures and a cursor, hinting at more intuitive interfaces. As a show car only, the Precision Concept had no functional road-going powertrain or detailed technical specifications released. Its role was purely stylistic and strategic. However, its influence was considerable and concrete. The design elements were quickly applied to production models: the new grille and visual treatment appeared as early as 2017 on the refreshed MDX sedan, then on the TLX, the next-generation RDX in 2019, as well as on the revival of the Acura RLX name and later on the sporty coupe. The concept also directly inspired the silhouette and face of the Acura Type S Concept revealed in 2019, which announced the return of the Type S performance lineup. The market positioning of the Precision Concept was clear: to reposition Acura as a more emotional, sportier and more distinctive premium brand against German, Japanese and American rivals. Critical reception was generally very favourable, with the specialized press praising the styling boldness and the sense of a brand rediscovering a coherent direction. Many retrospectively consider the Precision Concept a major turning point in Acura's recent history, the visual starting point for an entire family of products. Its legacy can be measured today across the entire lineup: the "Precision Crafted Performance" philosophy adopted as the brand slogan stems directly from this exercise. Though it never reached series production, the Precision Concept left a lasting mark and deeply influenced Acura's aesthetics for many years. It demonstrated how a single concept car can shape the visual direction of a whole manufacturer, proving that design vision can be as influential as any engineering breakthrough in defining a premium brand's future and renewed ambition.
History
History of the Acura Precision Concept
The Acura Precision Concept was unveiled in January 2016 at the North American International Auto Show (NAIAS) in Detroit. This concept car was not intended for immediate production but rather aimed to preview the future styling language of Honda's premium brand. At that time, Acura was looking to redefine its visual identity after several years in which its grille signature, nicknamed the "beak," had drawn criticism. The Precision Concept was therefore a bold break and a clear statement of intent for the coming decade. In terms of design, the concept introduced a wider, more expressive diamond-mesh grille, now called the "Diamond Pentagon Grille," flanked by slim, next-generation headlights dubbed "Jewel Eye." The proportions were dramatic: a large sedan nearly five metres long, with an extended hood, a coupe-like fastback roofline, muscular wheel arches and large-diameter wheels. Pillarless suicide-style doors eased access and heightened the car's theatrical character. Inside, Acura emphasized a wrap-around, driver-focused cockpit, premium materials, a panoramic digital display and an infotainment system controlled by gestures and a cursor, hinting at more intuitive interfaces. As a show car only, the Precision Concept had no functional road-going powertrain or detailed technical specifications released. Its role was purely stylistic and strategic. However, its influence was considerable and concrete. The design elements were quickly applied to production models: the new grille and visual treatment appeared as early as 2017 on the refreshed MDX sedan, then on the TLX, the next-generation RDX in 2019, as well as on the revival of the Acura RLX name and later on the sporty coupe. The concept also directly inspired the silhouette and face of the Acura Type S Concept revealed in 2019, which announced the return of the Type S performance lineup. The market positioning of the Precision Concept was clear: to reposition Acura as a more emotional, sportier and more distinctive premium brand against German, Japanese and American rivals. Critical reception was generally very favourable, with the specialized press praising the styling boldness and the sense of a brand rediscovering a coherent direction. Many retrospectively consider the Precision Concept a major turning point in Acura's recent history, the visual starting point for an entire family of products. Its legacy can be measured today across the entire lineup: the "Precision Crafted Performance" philosophy adopted as the brand slogan stems directly from this exercise. Though it never reached series production, the Precision Concept left a lasting mark and deeply influenced Acura's aesthetics for many years. It demonstrated how a single concept car can shape the visual direction of a whole manufacturer, proving that design vision can be as influential as any engineering breakthrough in defining a premium brand's future and renewed ambition.
Technology
Technologies, engines and platforms
As a show concept, the Acura Precision Concept had no functional powertrain or confirmed production platform. The focus was on interface technologies and the cabin: a panoramic digital display, cursor- and gesture-controlled infotainment, and customizable ambient lighting. The concept hinted at Acura's future direction toward advanced driver assistance (AcuraWatch), fully digital instrumentation and premium materials. Stylistically, it previewed the architecture of the brand's future sedans and SUVs, with a Diamond Pentagon grille and Jewel Eye LED headlights. Although no specific hybrid or electric powertrain was announced, the concept's spirit anticipated the gradual electrification and performance positioning that would later lead to the Type S models.
Tires and wheels
Tire and wheel compatibility
As a non-production concept, no homologated tire or wheel dimensions are available. For any production Acura vehicle, always verify the exact size according to the year and trim before purchasing.
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