PRIVACY POLICY

Last updated: May 15, 2026 Company: Liqui Pneus Address: 1870 rue Cunard, Laval, Québec, H7S 2B2, Canada Website: liquitires.com Responsible for the protection of personal information: Management of Liqui Pneus Email: infoservices@liquitires.com

1. Introduction

Liqui Pneus attaches great importance to the protection of privacy and confidentiality of personal information of its customers, visitors, users, suppliers, partners and any other person who interacts with its website, online store, forms, appointment services, digital tools, electronic communications or customer service.

This Privacy Policy explains how Liqui Pneus collects, uses, stores, communicates, protects and destroys personal information in the course of its activities, including the online sale of tires, wheels, rims, automobile accessories, parts, delivery services, return requests, warranty requests, installation or mechanical appointments, customer service, chat, calls, emails, text messages, marketing campaigns and digital tools.

This policy aims to comply with applicable laws regarding the protection of personal information, including in particular:

the Act respecting the protection of personal information in the private sector of Quebec, as amended by Law 25;

the Personal Information Protection and Electronic Documents Act, also called PIPEDA or PIPEDA;

Canada's Anti-Spam Legislation, also called CASL, when commercial electronic communications are sent;

any other applicable law relating to electronic commerce, consumer protection, confidentiality, security and retention of documents.

By using our website, creating an account, placing an order, filling out a form, communicating with us or using our services, you acknowledge having read this Privacy Policy.

2. Scope of the policy

This Policy applies to personal information collected by Liqui Pneus in the course of its activities, in particular when you:

visit our website;

create a customer account;

make a purchase online or in store;

add products to cart;

request a quote;

make an appointment for an installation, tire installation, mechanical service or any other service;

complete a return, warranty, refund or after-sales service form;

communicate with us by telephone, email, form, chat, SMS, social networks or messaging;

use our search tools for tires, wheels, rims, dimensions or vehicle compatibilities;

participate in a promotion, contest, special offer or mail-in rebate;

leave a review, rating or comment;

agree to receive marketing communications;

interact with our automated tools, AI agents, virtual assistants or smart phone systems, where available.

This Policy does not apply to any third party websites, platforms, vendors, manuinvoicers, carriers, payment processors, financial institutions, financing partners or services that have their own privacy policies. When you are redirected to a third-party site, we recommend that you read their privacy policy.

3. Definition of personal information

Personal information is any information which concerns a natural person and which allows, directly or indirectly, to identify them.

This may include, for example:

your name;

your address;

your telephone number;

your email address;

your delivery information;

your billing information;

your order history;

your product preferences;

certain information about your vehicle when linked to your identity;

communications exchanged with us;

information related to a return, warranty or service request;

certain technical identifiers such as an IP address, cookie ID or device ID.

Information that does not identify an individual, or that has been irreversibly anonymized according to applicable requirements, is generally not considered personal information.

4. Personal information we collect

Liqui Pneus only collects the personal information necessary for its commercial activities, the provision of its services, the management of its orders, its legal obligations and the improvement of the customer experience.

4.1 Identification information

We may collect:

first and last name;

business name, if applicable;

postal address;

billing address;

Delivery address ;

email address;

telephone number;

language of communication;

customer account identifier;

information necessary to verify an order or service.

4.2 Order information

We may collect:

products consulted;

products added to cart;

products purchased;

quantities;

price ;

discounts, promotional codes or credits used;

applicable taxes;

delivery costs;

delivery method;

Delivery address ;

order number;

invoice number;

purchase history;

order status;

order-related communications;

requests for modification, cancellation, return or refund.

4.3 Information related to tires, wheels, rims and vehicles

When you use our tools, forms or services, we may collect certain information related to your vehicle or your needs, including:

make, model, year and version of the vehicle;

tire dimensions;

dimensions of wheels or rims;

center distance, offset, diameter, width or other technical specifications;

type of vehicle use;

driving preferences;

photos or documents submitted voluntarily;

information necessary for product compatibility.

This information is used to help you choose compatible products and reduce the risk of error. The customer, however, remains responsible for validating the information provided, particularly when it comes from his vehicle, his owner's manual or his own measurements.

4.4 Payment information

When you make a purchase, certain payment information is required to process the transaction.

Liqui Pneus does not wish to retain or directly store full credit card numbers on its own systems unless an authorized payment provider uses a secure, compliant and tokenized mechanism.

Payments may be processed by third-party providers, for example:

credit card payment processors;

online payment providers;

split payment or financing solutions;

digital wallet solutions;

anti-fraud providers;

financial institutions or payment partners.

These providers may process certain information according to their own policies, conditions and legal obligations.

4.5 Information related to financing or split payment

When you choose a financing, deferred payment or split payment option, for example Affirm, Flexiti or any other available provider, you may be redirected to the applicable provider.

This provider may directly collect certain personal and financial information, including to:

verify your identity;

assess your eligibility;

carry out a credit check, if applicable;

manage your payment plan;

collect payments;

comply with its legal obligations.

Liqui Pneus does not control the credit or financing decisions made by these suppliers. We invite you to review their privacy policies and terms of use before using their services.

4.6 Delivery Information

To process and deliver an order, we may collect or communicate certain information necessary to carriers, logistics providers or delivery partners:

name of recipient;

Delivery address ;

telephone number;

e-mail ;

delivery instructions;

products shipped;

tracking number;

proof of delivery;

communication with the carrier;

information necessary for a delivery claim.

4.7 Information related to returns, warranties and complaints

When you request a return, warranty, refund, order correction or after-sales service, we may collect:

order number;

Invoice ;

product photos;

description of the problem;

brand and model of the product;

serial number, DOT, SKU or product reference;

proof of installation, when required;

customer communications;

decision of the manuinvoicer or supplier;

internal monitoring notes;

information necessary to manage the complaint.

4.8 Information related to communications

When you communicate with us, we may retain:

emails;

messages via contact form;

messages via chat;

SMS;

call notes;

voice messages;

call recordings, where permitted by law and when appropriate notice is given;

comments or opinions;

information provided voluntarily by the customer.

This information is used to respond to your requests, follow up, improve our service, resolve disputes, train our staff and protect our rights.

4.9 Technical and navigation information

When you visit our website, certain technical information may be collected automatically, including:

IP address;

type of device;

browser;

operating system;

language ;

pages visited;

products consulted;

duration of visit;

traffic source;

interactions with the site;

technical errors;

cookie identifiers;

analysis data and statistics.

This information is used to ensure the proper functioning of the site, improve the user experience, analyze performance, prevent fraud, secure the platform and measure the effectiveness of marketing campaigns.

5. Why we collect your information

Liqui Pneus may use your personal information for the following purposes:

5.1 Process your orders

We use your information to:

confirm your identity;

process your basket;

accept payment;

prepare the order;

confirm product availability;

manage substitutions or stock shortages;

transmit the order to the warehouse or supplier;

arrange delivery;

issue an invoice;

send you the necessary confirmations and follow-ups.

5.2 Providing our services

We use your information to:

schedule an appointment;

check the compatibility of a product;

answer your questions;

advise you in your purchase;

manage a warranty request;

manage a return or refund;

provide after-sales service;

communicate with you about your products or services.

5.3 Improve the customer experience

We may use certain information to:

improve our website;

simplify navigation;

personalize certain recommendations;

improve search tools;

correct technical errors;

analyze popular products;

improve our offers, promotions and services.

5.4 Prevent fraud and ensure security

We may use your information to:

check suspicious transactions;

prevent fraud;

secure payments;

protect our systems;

check for abnormal IP addresses or behavior;

prevent abuse, fraudulent orders, abusive chargebacks or unauthorized use;

protect the rights, property and interests of Liqui Pneus, its customers and its partners.

5.5 Comply with our legal obligations

We may use or retain certain information to:

maintain our accounting records;

collect and remit taxes;

respond to a request from a competent authority;

comply with tax rules;

manage recalls, warranties or manuinvoicer obligations;

respond to a claim, complaint or dispute;

comply with applicable laws regarding consumer protection, e-commerce, confidentiality and security.

5.6 Marketing and commercial communications

With your consent when required, we may use your contact details to send you:

newsletters;

promotions;

special offers;

seasonal reminders;

winter or summer tire campaigns;

maintenance tips;

appointment reminders;

financing offers;

personalized communications;

satisfaction surveys;

requests for customer reviews.

You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails, by replying STOP to an SMS when available, or by contacting us.

Even if you opt out of marketing, we may continue to send you necessary transactional communications, such as order confirmations, invoices, delivery tracking, appointment notices, important reminders, warranties or service communications.

6. Consent

When required by law, Liqui Pneus collects, uses or communicates your personal information with your consent.

Your consent can be:

expressly, for example when you check a box, accept a policy, create an account or subscribe to a newsletter;

implied, when you voluntarily provide us with information necessary to process an order, deliver a product, respond to a request or provide a service;

given by your continued use of certain services, to the extent permitted by law.

We strive to clearly explain the purposes of the collection to you at the appropriate time.

You may withdraw your consent where permitted by law. However, withdrawing consent may prevent Liqui Pneus from providing certain products or services, for example processing an order, delivering a product, managing a warranty or communicating with you about a case.

7. Cookies, cookies and similar technologies

Liqui Pneus uses or may use cookies, pixels, tags, advertising identifiers, analytical tools and other similar technologies on its website.

These technologies can be used to:

operate the site;

keep your session active;

manage the basket;

remember your preferences;

measure ridership;

analyze the performance of the site;

understand the pages and products viewed;

improve the user experience;

prevent fraud;

personalize certain advertisements;

measure the effectiveness of advertising campaigns.

7.1 Types of cookies used

We can use the following categories:

Essential cookies They are necessary for the operation of the site, shopping cart, customer account, payment, security and navigation. They generally cannot be disabled without affecting the operation of the site.

Performance and analytics cookies They help us understand how visitors use the site, what pages are viewed, what errors occur and how to improve the site.

Personalization cookies These allow certain preferences to be memorized, such as the language, region, products viewed or certain configurations.

Advertising and remarketing cookies They can be used to display more relevant advertisements on platforms like Google, Meta/Facebook, Instagram, TikTok or other advertising networks.

7.2 Consent to non-essential witnesses

When required by law, non-essential cookies, including those related to profiling, behavioral advertising or certain forms of analysis, are subject to your consent.

You can manage your cookie preferences from the cookie banner or the cookie management module available on the site, when it is activated.

You can also configure your browser to block or delete cookies. Certain features of the site may then not work correctly.

8. Advertising, pixels and remarketing

Liqui Pneus may use advertising and analytics tools provided by third parties, for example Google, Meta/Facebook, Instagram, TikTok, Mailchimp or other marketing platforms.

These tools can help us:

measure conversions;

understand the effectiveness of campaigns;

display relevant advertisements;

create custom or lookalike audiences;

avoid showing you irrelevant advertisements;

measure the sales generated by certain campaigns.

Where required by law, these tools are used with your consent. These providers may also process certain information according to their own privacy policies.

Liqui Pneus does not fully control the privacy practices of these third-party platforms. We recommend that you review their policies to understand how they use your data.

9. Chat, virtual assistance, AI and calls

Liqui Pneus may use chat tools, virtual assistants, AI agents, automated phone systems, intelligent voice response tools or similar solutions to respond to customers, improve service, take requests, transfer calls or manage certain follow-ups.

These tools can process:

your name;

your contact details;

the content of your messages;

your questions;

your submission requests;

your needs for tires, wheels, parts or services;

your appointment preferences;

certain information related to your order or your vehicle;

recordings or transcriptions of calls when permitted and announced.

Liqui Pneus limits the use of these tools to the purposes necessary for customer service, monitoring requests, improving services, training, quality and safety.

When third-party providers process this data for us, we require that they take reasonable steps to protect personal information and use it only for authorized purposes.

10. Customer reviews, satisfaction and Google Reviews

Liqui Pneus may invite you to share your experience after an order, delivery, appointment or interaction with our customer service.

We can ask you:

a satisfaction rating;

a comment;

a public notice;

a Google review;

a response to a survey.

You are free to participate or not. We ask that you provide an honest review based on your real experience.

Liqui Pneus does not sell reviews, does not create fake reviews and does not wish to manipulate ratings. Comments posted on third-party platforms, such as Google, are subject to the rules and policies of those platforms.

When you post a public review, your name, profile picture, or other information associated with your Google account or platform may be publicly visible depending on that platform's settings.

11. Communication of information to third parties

Liqui Pneus does not sell your personal information to third parties.

We may, however, disclose certain personal information to suppliers, partners or service providers when necessary to provide our products, services, features or legal obligations.

These third parties may include:

payment processors;

financing or split payment providers;

carriers and delivery services;

web hosting providers;

IT security providers;

transactional email providers;

newsletter providers;

marketing platforms;

web analytics providers;

chat tools or AI;

telephone providers;

CRM providers;

accounting suppliers;

manuinvoicers or distributors for warranties;

returns management providers;

collection agencies, lawyers, insurers or professional advisors;

governmental, tax, police or judicial authorities when required by law.

We limit disclosure to that information necessary to achieve the intended purpose.

12. Transfers outside Quebec or Canada

Certain suppliers or systems used by Liqui Pneus may be located outside of Quebec or Canada, or host data in other jurisdictions.

This may include payment, hosting, marketing, analytics, email, chat, AI, telephony, delivery, financing, security or CRM providers.

When personal information is communicated or processed outside of Quebec, Liqui Pneus takes reasonable measures to ensure that it benefits from adequate protection, in particular through contractual agreements, security measures, restrictions of use and evaluations when required.

Please note that information processed outside of Quebec or Canada may be subject to the laws applicable in the relevant jurisdiction.

13. Retention of personal information

Liqui Pneus retains personal information only for the duration necessary for the purposes for which it was collected, subject to the time periods required or permitted by law.

As an indication, retention periods may vary depending on the type of information:

Type of information

Indicative shelf life

Orders, invoices, payments and taxes

According to applicable tax and accounting obligations

Customer account

As long as the account is active, then for a reasonable period

Service Communications

Duration necessary for follow-up of the file and protection of rights

Return or warranty requests

Duration required for treatment and possible recourse

Marketing data

Until consent is withdrawn or according to applicable rules

Cookies/Cookies

Depending on their technical duration or your preferences

Data linked to a dispute, fraud or recovery

Duration necessary for the protection of the rights of Liqui Pneus

When the information is no longer necessary, Liqui Pneus destroys, deletes or anonymizes it securely, subject to applicable legal obligations.

14. Security of Personal Information

Liqui Pneus implements reasonable security measures to protect personal information against loss, theft, unauthorized access, unauthorized use, unauthorized communication, modification, reproduction or destruction.

These measures may include:

access limited to authorized employees and suppliers;

passwords and access controls;

securing the website;

encryption where appropriate;

secure payment providers;

monitoring of suspicious activities;

backups;

internal policies;

staff training;

limitation of collection to necessary information;

limited conservation;

deletion or anonymization when the information is no longer required.

Despite these measures, no computer system, website, Internet transmission or storage method is completely risk-free. Liqui Pneus cannot therefore guarantee absolute security, but undertakes to take reasonable and appropriate measures depending on the nature of the information.

15. Privacy Incidents

A confidentiality incident may include:

unauthorized access to personal information;

unauthorized use;

unauthorized communication;

the loss of personal information;

any other attack on its protection.

In the event of an incident presenting a risk of serious harm, Liqui Pneus will take appropriate measures in accordance with applicable laws, in particular:

assess the situation;

limit the consequences;

document the incident;

notify the people concerned when required;

notify the competent authorities when required;

correct security practices or measures as necessary.

Liqui Pneus maintains a record of confidentiality incidents in accordance with applicable requirements.

16. Your rights

Subject to the limitations provided by law, you may exercise certain rights regarding your personal information.

These rights may include:

right of access to your personal information;

right of rectification if the information is inaccurate, incomplete or ambiguous;

right to withdraw your consent where permitted by law;

right to request the deletion of certain information, where possible;

right to request cessation of certain uses;

right to request de-indexing or re-indexing in certain cases provided for by law;

right to portability of information where applicable;

right to file a complaint with Liqui Pneus or a competent authority.

To exercise your rights, you can contact the Liqui Pneus personal information protection manager at the contact details indicated in this policy.

We may ask for proof of identity before responding to a request to protect your personal information.

17. Accuracy of information

You are responsible for providing accurate, complete and up-to-date information.

This is particularly important for:

the delivery address;

billing address;

contact details;

vehicle information;

the dimensions of tires or rims;

warranty or return requests;

the information necessary for product compatibility.

Liqui Pneus is not responsible for errors caused by inaccurate, incomplete or outdated information provided by the customer.

18. Minors

The Liqui Pneus website and its services are not intended for children.

We do not knowingly collect personal information from minors without appropriate consent when required by law.

If you believe that a minor has provided us with personal information without appropriate authorization, please contact us so that we can take appropriate action.

19. Links to third party sites

Our website may contain links to third party sites, including:

tire manuinvoicers;

wheel manuinvoicers;

payment platforms;

financing providers;

carriers;

postal remittance platforms;

social networks;

Google ;

guarantee providers;

business partners.

Liqui Pneus is not responsible for the privacy practices, content, policies or security measures of these third party sites.

When you leave our site, this Policy no longer applies. We recommend that you read the privacy policies of the sites you visit.

20. Electronic Communications and Unsubscribe

Liqui Pneus may send you electronic communications of a transactional or commercial nature.

20.1 Transactional Communications

These communications are necessary to provide our services and may include:

order confirmation;

Invoice ;

delivery tracking;

appointment notice;

return confirmation;

warranty monitoring;

important information about a product or service;

communication related to your account or file.

20.2 Commercial communications

Marketing communications may include:

newsletters;

promotions;

seasonal offers;

tire recalls;

marketing campaigns;

personalized offers;

competition ;

novelties.

When required, we send these communications with your consent. You can withdraw your consent at any time.

Every marketing email should contain an unsubscribe mechanism. For SMS marketing, an opt-out mechanism, such as the STOP response, may be offered when available.

21. Automated decisions, personalization and profiling

Liqui Pneus may use certain technologies to personalize the experience, recommend products, detect fraud, analyze browsing behavior, improve advertising or speed up the processing of certain requests.

These technologies can be used in particular to:

display relevant products;

recommend tires or rims according to a vehicle;

detect compatibility errors;

spot suspicious transactions;

measure advertising campaigns;

improve the user experience.

Liqui Pneus does not, unless otherwise advised, take any decision producing legal or significant effects on a person solely on the basis of automated processing.

Where required by law, we will inform you of the use of technologies allowing identification, location or profiling, and we will ask for your consent when required.

22. Anonymized, aggregated or statistical data

Liqui Pneus may use anonymized, aggregated or statistical data in order to:

analyze sales;

understand market trends;

improve products and services;

measure site performance;

optimize stocks;

improve advertising campaigns;

produce internal reports;

develop new tools, services or features.

This data does not reasonably allow any individual to be identified.

23. Business transfer

In connection with a merger, acquisition, restructuring, financing, sale of assets, sale of business or other commercial transaction, certain personal information may be disclosed to a buyer, investor, lender, advisor, auditor or other relevant party, to the extent permitted by law.

In such a case, Liqui Pneus will take reasonable measures to protect personal information and limit its use for the purposes of the transaction or continuity of services.

24. Complaints and questions

For any questions, request for access, request for rectification, withdrawal of consent, complaint or concern regarding the protection of your personal information, you can contact:

Responsible for the protection of personal information Liqui Pneus 1870 rue Cunard Laval, Québec, H7S 2B2 Canada Email: infoservices@liquitires.com Telephone: 450-256-1685

We will process your request within a reasonable time and in accordance with applicable laws.

If you are not satisfied with our response, you can contact the competent authority regarding the protection of personal information.

25. Modification of this Policy

Liqui Pneus may modify this Privacy Policy from time to time to reflect:

changes in its practices;

technological changes;

changes to its suppliers;

new site features;

legal or regulatory changes;

security requirements;

operational needs.

The most recent version will be posted on our website with the updated date.

When material changes are made, Liqui Pneus may, where appropriate, notify you by a reasonable means, such as a notification on the site, an email or a request for renewed consent.

Your continued use of the Site or Services following the posting of a change constitutes your acknowledgment of the updated version, subject to any consents required by law.

26. Practical summary for customers

In summary:

we only collect information necessary for our activities;

we use your information to process your orders, deliveries, payments, warranties, returns, appointments and requests;

we may use third-party providers for payment, delivery, marketing, hosting, web tools, communications and customer service;

we do not sell your personal information;

we protect your information with reasonable measures;

you can request access, rectification or withdrawal of certain consents;

you can unsubscribe from marketing communications;

You can contact our Privacy Officer with any questions.