Cookies
COOKIE USE POLICY
Liqui Pneus
Last updated: May 15, 2026 Company: Liqui Pneus Address: 1870 rue Cunard, Laval, Québec, H7S 2B2, Canada Website: liquitires.com Responsible for the protection of personal information: Management of Liqui Pneus Email: infoservices@liquitires.com
1. Introduction
This Cookie Policy explains how Liqui Pneus uses cookies, pixels, tags, identifiers, tracking technologies, analysis tools and similar technologies on its website.
These technologies can be used to operate the site, manage the shopping cart, secure transactions, analyze site performance, improve the customer experience, personalize certain content, measure advertising campaigns and offer more relevant advertising.
In Quebec, when a company collects personal information by technological means, it must make available a clear policy explaining its practices. Technologies allowing identification, localization or profiling must also be subject to specific information and must be deactivated by default when required by law.
This Policy supplements our Privacy Policy.
2. What is a cookie?
A cookie, also called a cookie, is a small file saved on your browser, computer, phone or tablet when you visit a website.
A cookie can allow the site to recognize your device, keep your session active, store your shopping cart, remember certain preferences or understand how you use the site.
Some similar technologies may also be used, including:
tracking pixels;
web beacons;
measurement scripts;
advertising identifiers;
localbrowser storage;
audience measurement tools;
remarketing tools;
anti-fraud tools;
technologies related to chat or virtual assistants.
Some cookies are necessary for the operation of the site. Others are optional and are used in particular for analysis, advertising or personalization.
3. Why Liqui Pneus uses cookies
Liqui Pneus may use cookies and similar technologies for the following purposes:
operate the Website;
allow navigation between pages;
manage the shopping cart;
allow connection to the customer account;
secure the site and prevent fraud;
process orders;
retain certain preferences, such as language or region;
analyze the performance of the site;
understand the products consulted;
improve pages, menus, filters and search tools;
measure the effectiveness of Google Ads, Meta, TikTok or other campaigns;
remarket to visitors who have viewed certain products;
improve marketing communications;
facilitate chat, virtual assistance or customer service;
detect technical errors;
protect Liqui Pneus against abuse, robots, fraud or abnormal use.
4. Types of cookies used
4.1 Strictly necessary cookies
These cookies are essential for the operation of the site. They allow in particular:
to display the pages correctly;
to manage the WooCommerce cart;
to process the checkout;
to maintain an active session;
to secure the site;
to prevent fraud;
to memorize certain choices necessary for the operation of the site;
to process an order or payment.
These cookies cannot generally be deactivated from our site, since they are necessary to provide the requested service.
Possible examples:
WordPress cookies;
WooCommerce cookies;
shopping cart cookies;
session cookies;
security cookies;
anti-spam cookies;
secure payment cookies.
4.2 Preference and functionality cookies
These cookies make it possible to improve the user experience by remembering certain preferences, for example:
language;
province or region;
recently viewed products;
display preferences;
choice of delivery;
cookie preferences;
partially completed form information, where applicable.
These cookies are not always essential, but they improve navigation and the customer experience.
4.3 Analysis and performance cookies
These cookies help us understand how visitors use the Liqui Pneus site.
They can measure:
number of visitors;
pages viewed;
duration of visits;
most viewed products;
trafficsource;
pages that generate sales;
pages that cause abandonment;
technical errors;
site performance;
effectiveness of marketing campaigns.
This information helps us improve the site, categories, product pages, checkout, search filters, compatibility tools, advertising campaigns and customer experience.
Possible examples:
Google Analytics;
Google Tag Manager;
WooCommerce reports;
performance monitoring tools;
behavior analysis tools.
The Office of the Privacy Commissioner of Canada reminds that online tracking data may be personal information when it can be linked to an identifiable individual, and that organizations must obtain meaningful consent when required.
4.4 Advertising and remarketing cookies
These cookies may be used to show you more relevant ads on other platforms after your visit to our site.
They can be used to:
measure advertising conversions;
know if an advertisement led to an order;
create custom audiences;
display advertisements related to tires, rims, wheels or services consulted;
avoid showing you the same advertisement too often;
measure the profitability of campaigns;
optimize Google Ads, Meta, Instagram, TikTok or other campaigns.
Possible examples:
Google Ads;
Google Analytics advertising features;
Google Tag Manager;
Meta Pixel / Facebook Pixel;
TikTok Pixel;
remarketing platforms;
conversion tracking tools.
These cookies are optional and should only be activated with your consent when required.
4.5 Cookies linked to social networks
Liqui Pneus may integrate or use tools linked to social networks, for example Facebook, Instagram, TikTok, YouTube or other platforms.
These tools can allow:
to share content;
display a video;
to measure an interaction;
to monitor the performance of an advertisement;
to redirect to our social pages;
to create advertising audiences.
These platforms may also collect certain information according to their own privacy policies. Liqui Pneus does not fully control the practices of these external platforms.
4.6 Payment cookies, financing and fraud prevention
When a customer places an order or uses a payment option, some suppliers may use cookies or similar technologies to:
process a payment;
confirmidentity;
prevent fraud;
secure the transaction;
verify an address;
allow split payment;
manage a financing request;
comply with legal and financial obligations.
Possible examples:
stripe;
PayPal;
Clover;
Affirm;
Sezzle;
Flexiti;
fraud prevention providers;
banks or financial institutions.
These providers may treat certain information according to their own privacy policies.
4.7 Cookies related to chat, AI assistants and customer service
Liqui Pneus may use chat tools, AI agents, virtual assistants, smart phone systems or customer support tools.
These tools may use cookies or identifiers to:
maintain an active conversation;
recognize a session;
avoid repeating the same questions;
transfer a request to an employee;
measure customer satisfaction;
improve the quality of service;
keep a conversation history when necessary;
link a conversation to an order or service request.
These tools may be provided by third-party providers. When personal information is processed, it is subject to our Privacy Policy and applicable safeguards.
5. First-party cookies and third-party cookies
Liqui Pneus may use two main categories of cookies:
5.1 First party cookies
These are cookies installed directly by Liqui Pneus or by the site liquitires.com.
They are mainly used to:
operate the site;
manage the basket;
keep preferences;
ensure security;
improve the user experience.
5.2 Third-party cookies
These are cookies installed or read by external providers used by Liqui Pneus.
These suppliers may include:
Google ;
Meta/Facebook/Instagram;
TikTok;
payment providers;
financing providers;
chat providers;
analytics providers;
security providers;
email marketing providers;
CRM providers;
anti-fraud tools.
These third parties may process certain data according to their own policies. We recommend that you review their privacy policies to understand their practices.
6. Consent to cookies
When you first visit our site, a cookies banner may inform you of the use of cookies and allow you to manage your preferences.
Where required by law, Liqui Pneus requests your consent before enabling non-essential cookies, including those linked to behavioral advertising, remarketing, certain advanced analytics tools or profiling.
The Quebec Commission for Access to Information indicates that consent must meet several criteria, including being manifest, free, informed and given for specific purposes.
You can accept, refuse or personalize certain categories of cookies, except cookies strictly necessary for the operation of the site.
7. Managing cookie preferences
You can manage your cookie preferences in several ways:
7.1 By our banner or preferences center
When available, you can use the button or link:
âManage my cookie preferencesâ
This link can allow you to:
accept all cookies;
refuses non-essential cookies;
choose certain categories;
modify your choices;
withdraw your consent.
7.2 Through your browser
You can also configure your browser to:
block certain cookies;
delete existing cookies;
receive an alert before installing a cookie;
block third-party cookies;
limit advertising tracking.
The settings vary depending on the browser used, for example Chrome, Safari, Firefox, Edge or others.
7.3 Using third-party platform tools
Some advertising platforms offer their own tools for managing advertising preferences.
You can consult the privacy settings of Google, Meta/Facebook, Instagram, TikTok or other platforms to manage certain advertising tracking.
8. Consequences of refusing cookies
You can refuse non-essential cookies.
However, if you block or delete certain cookies, some functionality of the site may be limited or less efficient.
For example:
the shopping cart may not function properly;
the connection to the account could be interrupted;
some preferences may not be remembered;
the recommendations could be less relevant;
some videos or external tools may not be displayed;
certain forms or chat tools may be limited;
Fraud prevention or payment security could be affected.
Strictly necessary cookies may continue to be used to ensure the operation of the site and provide the requested services.
9. Cookie retention period
The shelf life varies depending on the type of cookie.
Category
Duration indicator
Session cookies
Deleted when closing the browser or after a short period
Shopping cart cookies
Length of time needed to maintain the cart or session
Preference cookies
A few days to several months
Analysis cookies
Varies depending on the supplier
Advertising cookies
Varies depending on platform
Security cookies
Duration necessary for the prevention of abuse or fraud
Some cookies expire automatically. Others may remain longer until they are deleted by you, your browser or the provider concerned.
Liqui Pneus strives to limit the use and duration of cookies to what is reasonably necessary for the intended purposes.
10. Data that may be collected by cookies
Depending on the tools used, cookies may collect or process certain information, including:
IPaddress;
cookieID;
device identifier;
type of device;
browser;
operating system;
language;
approximate province or region;
pages viewed;
products viewed;
clicks;
duration of visit;
trafficsource;
interactions with the shopping cart;
conversions;
browsing preferences;
interactions with advertisements;
technical safety data;
information session.
Liqui Pneus does not seek to use cookies to unnecessarily collect sensitive information.
11. Transfer of data outside Quebec or outside Canada
Some cookie providers, analytics tools, advertising platforms, payment processors, chat providers or cloud services may process or host data outside of Quebec or Canada.
When personal information is communicated or processed outside Quebec, Liqui Pneus takes reasonable measures to govern this communication, in particular through internal policies, contracts, security measures or evaluations when required.
In Quebec, organizations must take specific measures before communicating personal information outside Quebec, particularly when the law requires an assessment and a written agreement.
12. Indicative list of tools that can use cookies
Liqui Pneus may use or integrate some of the following tools. This list may vary depending on site configurations.
Tool or supplier
Possible use
kind
WordPress
Operation of the site
Essential
WooCommerce
Basket, order, checkout
Essential
Google Analytics
Analysis and performance
Analysis
Google Tag Manager
Tag management
Analysis / advertising
Google Ads
Conversions and remarketing
Advertising
Meta Pixel
Facebook/Instagram Advertising
Advertising
TikTok Pixel
TikTok Advertising
Advertising
Stripe / payment
Secure payment and fraud
Essential/safety
Affirm / Sezzle / Flexiti
Split payment or financing
Payment / third party
reCAPTCHA or anti-spam tool
Protection against bots and abuse
Security
Mailchimp or newsletter tool
Marketing and newsletters
Marketing
Chat tool / AI
Customer support
Features
Host / CDN / security
Performance and protection
Essential/safety
This list is indicative. Exact providers should be confirmed based on the plugins and tools actually installed on the site.
13. Behavioral advertising and profiling
Certain advertising or analytical cookies can make it possible to create an interest profile based on your browsing, for example:
tires consulted;
dimensions sought;
selected vehicles;
rims consulted;
cart abandonment;
pages visited;
interaction with an advertisement.
This profiling may be used to show you more relevant advertising or to measure the effectiveness of our campaigns.
Where required by law, these technologies must be disabled by default and enabled only with your consent.
14. Minors
The Liqui Pneus site is intended for adult customers or people with the legal capacity to purchase automotive products.
Liqui Pneus does not seek to track, profile or target children for advertising purposes.
The Office of the Privacy Commissioner of Canada recommends avoiding behavioral tracking of children and sites aimed at children, given the issues of meaningful consent.
15.Security
Cookies can help keep the site secure, for example by helping to:
detect abnormal connection attempts;
prevent fraud;
limit robots;
protect forms;
secure payments;
maintain a secure session;
identify suspicious behavior.
Liqui Pneus implements reasonable measures to protect the data collected through cookies and similar technologies.
16. Modification of this policy
Liqui Pneus may modify this Cookie Policy to reflect:
adding or removing tools;
technological changes;
changes of suppliers;
legal or regulatory changes;
changes in our advertising practices;
improvements to the website;
security needs.
The most recent version will be published on the site with the update date.
When significant changes are made, Liqui Pneus may request new consent when required.
17. Questions and contact
For any questions regarding this Cookie Use Policy or the protection of your personal information, you can contact:
Responsible for the protection of personal information Liqui Pneus 1870 rue Cunard Laval, Quebec, H7S 2B2 Canada Email: infoservices@liquitires.com Telephone: 450-256-1685