Last updated: October 7, 2026
Cookie and browser storage policy
This page describes the technologies currently used on liquipneus.com. Optional cookies are disabled by default. Without your consent, Google only receives anonymous, cookieless measurements (Google's advanced consent mode): pages viewed, cart and purchases, with no cookie, no persistent identifier and the ad click identifier hidden.
| Technology / provider | Purpose | When it is activated | Retention |
|---|---|---|---|
| Liqui Pneus — local storage | Cart, fulfilment choice and cookie preferences | Essential to provide the requested site functions | Until deleted in your browser |
| Liqui Pneus — secure server cookies | Account/admin sessions, CSRF protection and abuse prevention | Essential for security and authentication | Session or configured security lifetime |
| Liqui Pneus — tab storage (ad click identifier) | Keeps the click identifier of a Google ad (gclid, gbraid, wbraid) until you make your cookie choice, so a purchase can be credited to the ad if you accept | On arrival from a Google ad; the identifier is kept and attached to your order only after Marketing consent | Deleted when the tab closes or as soon as you decline |
| Google Analytics 4 | Aggregate traffic and site-improvement measurement | Cookies only after Analytics consent; without it, anonymous cookieless measurements (pages viewed, cart, purchases) | According to Google Analytics settings |
| Google Ads | Measure purchases that come from Google ads | Cookies only after Marketing consent; without it, an anonymous cookieless conversion signal, ad click identifier hidden | Click identifier: up to 90 days in your browser; otherwise according to Google Ads settings |
| Google Customer Reviews | After a paid order, offers to send you Google's survey about your order. When the offer is shown, the order number, your email and the estimated delivery date go to Google; the survey is sent only if you accept | Only after Marketing consent, on the order confirmation page | According to Google's policy |
| Google Maps / Places | Map display and optional address autocomplete | Only after External services consent or direct activation | According to Google's policy |
| Meta Pixel (Facebook / Instagram) | Measure advertising visits and conversions; build advertising audiences without advanced matching | Only after Marketing consent | According to Meta advertising settings |
| Clover / PayPal | Secure payment and fraud prevention | Only when you choose and use that payment service | According to the payment provider's policy |
Your choices
You may refuse Analytics and external services without losing access to the catalog, cart, contact form or manual address entry. Payment providers are contacted only to provide the payment method you request.
No WordPress, WooCommerce, Stripe, TikTok Pixel or Flexiti tracker is activated by the current site configuration.
Contact
Privacy questions: infoservices@liquipneus.com — Liqui Pneus, 1870 rue Cunard, Laval, Québec, H7S 2B2.
