Taïwan
Luxgen
Luxgen is a Taiwanese automaker founded in 2009 by the Yulon Group at the initiative of Kenneth Yen. Its name is a contraction of the English words "Luxury" and "Genius," summing up the brand's ambition: to offer technology-rich, well-equipped vehicles at an affordable price. Luxgen is generally presented as the first fully Taiwanese-designed automotive brand, the Yulon Group itself having been established in 1949 and long active as a licensed assembler (notably of Nissan and Mitsubishi models). The first product, the Luxgen7 MPV (minivan), was unveiled in August 2009 and went on sale in Taiwan as early as September of that same year, followed by the Luxgen7 SUV. From the outset, the brand bet on a "technology first" approach, integrating cameras, screens, and driver-assistance features at a time when such equipment remained rare in its price segment. Over the course of the 2010s, the lineup expanded with sedans (S3, S5) and crossovers (U5, U6, U7, then URX). Luxgen attempted to establish itself in mainland China through the Dongfeng Yulon joint venture (2010-2020), a venture ultimately abandoned, and exported sporadically to the Middle East, Latin America, Russia, and Iran. The brand has never been distributed in North America: it is absent from the Canadian and American markets, and Quebecers therefore do not come across it in the dealership network. Starting in 2022-2023, Luxgen began a major shift toward electric with the n7, a fully electric SUV developed on Foxconn's MIH platform. In December 2025, Luxgen came under the control of Foxtron, a joint venture tied to Foxconn, confirming its repositioning around electric mobility and connectivity technologies. Production remains concentrated in Taiwan, around Miaoli County.
ActiveÉlectrique / hybrideCamion / utilitaireChinoises
History
History of Luxgen
Luxgen is a Taiwanese automaker founded in 2009 by the Yulon Group at the initiative of Kenneth Yen. Its name is a contraction of the English words "Luxury" and "Genius," summing up the brand's ambition: to offer technology-rich, well-equipped vehicles at an affordable price. Luxgen is generally presented as the first fully Taiwanese-designed automotive brand, the Yulon Group itself having been established in 1949 and long active as a licensed assembler (notably of Nissan and Mitsubishi models). The first product, the Luxgen7 MPV (minivan), was unveiled in August 2009 and went on sale in Taiwan as early as September of that same year, followed by the Luxgen7 SUV. From the outset, the brand bet on a "technology first" approach, integrating cameras, screens, and driver-assistance features at a time when such equipment remained rare in its price segment. Over the course of the 2010s, the lineup expanded with sedans (S3, S5) and crossovers (U5, U6, U7, then URX). Luxgen attempted to establish itself in mainland China through the Dongfeng Yulon joint venture (2010-2020), a venture ultimately abandoned, and exported sporadically to the Middle East, Latin America, Russia, and Iran. The brand has never been distributed in North America: it is absent from the Canadian and American markets, and Quebecers therefore do not come across it in the dealership network. Starting in 2022-2023, Luxgen began a major shift toward electric with the n7, a fully electric SUV developed on Foxconn's MIH platform. In December 2025, Luxgen came under the control of Foxtron, a joint venture tied to Foxconn, confirming its repositioning around electric mobility and connectivity technologies. Production remains concentrated in Taiwan, around Miaoli County.
Public founding or origin of Luxgen.
Technologies
Technologies, innovations and platforms
Luxgen built its identity on deep technological integration. From its earliest days, the brand offered its onboard "Think+" system, combining a multimedia interface, surround-view cameras and 360-degree vision ("Eagle View"), as well as advanced parking and driving aids (ADAS) on affordable vehicles. The combustion models (U6, URX) are based on turbocharged 1.8 L and 2.0 L gasoline engines producing roughly 170 to 220 horsepower, often derived from a Mitsubishi-sourced engineering base. The electric shift is embodied in the n7, built on Foxconn's modular MIH platform: an LFP battery (lithium-iron-phosphate chemistry reputed to be safe and durable), DC fast charging via a CCS connector, over-the-air software updates (OTA), and a heavily digitized cabin. Turbocharged 1.8 L and 2.0 L gasoline engines (roughly 170 to 220 hp), Mitsubishi-derived engineering base, front-wheel drive. Think+ technology features: multimedia, 360° Eagle View vision, driver-assistance aids (ADAS), and assisted parking. Naturally aspirated and turbocharged gasoline engines (1.6 L to 2.0 L), front-wheel drive. Think+ technology package: multimedia screen, rear and surround-view cameras, parking aids depending on the version. Fully electric powertrain on Foxconn's MIH platform, LFP (lithium-iron-phosphate) battery, CCS DC fast charging, over-the-air software updates (OTA), and a largely digitized cabin.
Brand image
Identity, reputation, strengths and weaknesses
Positioning
A technophile and affordable Taiwanese brand, now geared toward electric SUVs, but absent from the North American market.
Reputation
Luxgen enjoys recognition that is mainly regional, centered on Taiwan and a few emerging markets. The brand is appreciated for its equipment-to-price ratio and its technological boldness, but its reputation for reliability remains mixed: imperfect build quality on the early generations, a limited after-sales network outside Asia, and modest resale value have all been held against it. The switch to electric with the n7 has burnished the brand's image in its home market. In North America, Luxgen is unknown to the general public and absent from comparison tests; no reliability or resale history exists there, owing to the lack of commercial presence.
Strengths
Luxgen stands out for strong technological integration (surround-view cameras, 360° vision, multimedia, ADAS) offered at a contained price, a good level of standard equipment, and a spacious cabin on its SUVs. Its recent electric shift, backed by Foxconn's MIH platform and LFP batteries, gives it new credibility in the segment of affordable electric SUVs in Taiwan.
Points to watch
The brand suffers from a narrow geographic footprint, a virtually nonexistent after-sales network outside Asia, and a reputation for uneven reliability and finish on its early generations. Resale value remains low and brand awareness very limited. Above all, Luxgen is completely absent from the North American market: parts, warranty, and support are unavailable there for a Quebec buyer.
Models
Luxgen models
Current or active models by market
Production and compatibility
Plants, tires and wheels
Production
Luxgen's production is concentrated in Taiwan, with the Yulon Group operating facilities in Miaoli County (Sanyi area). Between 2010 and 2020, models were also assembled in mainland China through the Dongfeng Yulon joint venture, an activity since abandoned. Luxgen has no factory or industrial presence in North America: the brand does not sell vehicles there and carries out no assembly there. The tie-up with Foxtron (Foxconn) anchors manufacturing around the Taiwanese ecosystem of the MIH electric platform, with no known plans for a North American operation to date.
Tires and wheels
Luxgen vehicles often share a Japanese-sourced engineering base (Mitsubishi), which generally implies a 5-bolt wheel pattern common on vehicles of this size. SUVs such as the U6 and URX typically run 17- to 18-inch wheels, while the more compact models (U5, S3) sit around 16 to 17 inches. Since these vehicles do not circulate in Quebec, there is no dedicated local offering; an owner would have to rely on size equivalences. For any vehicle driven in winter in Quebec, certified winter tires (mountain-snowflake symbol) remain mandatory and essential for traction on ice and snow. Always check the exact dimensions on the vehicle's placard.