Chine
Voyah
Voyah (岚图 in Chinese, sometimes transliterated "Lantu") is the premium new-energy vehicle brand of Chinese state-owned automaker Dongfeng Motor Corporation. The project was launched in April 2019 as Dongfeng's first in-house NEV brand, and the brand's logo was unveiled in Wuhan on July 17, 2020. Voyah benefited from the end of the Dongfeng-Renault joint venture: after Renault withdrew in 2020, the Wuhan plant was converted to produce Voyah vehicles. The brand was officially introduced in September 2020 at the Beijing Auto Show, with the i-Free and i-Land concepts foreshadowing the first production model, the premium Voyah Free SUV, which went on sale in China in 2021. The design of the first models was co-developed with the Italian studio Italdesign. Dongfeng, one of China's "big four" state-owned automakers (founded in 1969), positions Voyah to compete with electrified premium brands. The production ramp-up has been rapid: 100,000 vehicles produced by April 2024, then 300,000 by the end of 2025. For the year 2025, Voyah claims approximately 150,000 deliveries (up roughly 87%) and a first profit, though one supported by substantial government subsidies. Internationally, Voyah entered Norway as early as 2022, then several European countries (Denmark, the Netherlands, Finland, Spain, Portugal, Italy), as well as the Middle East and other regions, as part of an export plan named "6655" targeting six continents and sixty countries by 2030. In North America, however, Voyah is not marketed: the brand has no official network or certification in the United States and Canada, and no Voyah vehicle is sold new in Quebec. The information presented here therefore serves mainly as an encyclopedic reference for buyers curious about a brand still absent from the Quebec market.
ActiveÉlectrique / hybrideCamion / utilitaireChinoises
History
History of Voyah
Voyah (岚图 in Chinese, sometimes transliterated "Lantu") is the premium new-energy vehicle brand of Chinese state-owned automaker Dongfeng Motor Corporation. The project was launched in April 2019 as Dongfeng's first in-house NEV brand, and the brand's logo was unveiled in Wuhan on July 17, 2020. Voyah benefited from the end of the Dongfeng-Renault joint venture: after Renault withdrew in 2020, the Wuhan plant was converted to produce Voyah vehicles. The brand was officially introduced in September 2020 at the Beijing Auto Show, with the i-Free and i-Land concepts foreshadowing the first production model, the premium Voyah Free SUV, which went on sale in China in 2021. The design of the first models was co-developed with the Italian studio Italdesign. Dongfeng, one of China's "big four" state-owned automakers (founded in 1969), positions Voyah to compete with electrified premium brands. The production ramp-up has been rapid: 100,000 vehicles produced by April 2024, then 300,000 by the end of 2025. For the year 2025, Voyah claims approximately 150,000 deliveries (up roughly 87%) and a first profit, though one supported by substantial government subsidies. Internationally, Voyah entered Norway as early as 2022, then several European countries (Denmark, the Netherlands, Finland, Spain, Portugal, Italy), as well as the Middle East and other regions, as part of an export plan named "6655" targeting six continents and sixty countries by 2030. In North America, however, Voyah is not marketed: the brand has no official network or certification in the United States and Canada, and no Voyah vehicle is sold new in Quebec. The information presented here therefore serves mainly as an encyclopedic reference for buyers curious about a brand still absent from the Quebec market.
Public founding or origin of Voyah.
Technologies
Technologies, innovations and platforms
Voyah is built on the in-house ESSA (Electric Smart Secure Architecture) platform, a multi-energy architecture compatible with three drivetrain modes: fully electric (BEV), range-extender (REEV) and plug-in hybrid (PHEV), and adaptable into sedan, SUV and MPV body styles. The REEV mode pairs a small combustion engine-generator (for example a 1.5 L turbo) with a battery: the engine only produces electricity and does not drive the wheels. The electric versions deliver high power outputs (often around 320 kW in dual-motor configuration) and some batteries support 3C fast charging (20 to 80% in about twenty minutes). On the driver-assistance side, Voyah includes Level 2 suites combining radars, cameras and ultrasonic sensors (adaptive cruise control, lane keeping, emergency braking, 360° vision), and several recent models adopt Huawei intelligent driving and infotainment technologies. SUVs are built on the ESSA platform, available in fully electric (BEV) and range-extender (REEV) versions pairing a combustion engine-generator with a battery. They often feature dual-motor, high-power drivetrains, fast charging on certain versions, and Level 2 driver-assistance systems (radars, cameras, 360° vision). The Passion (Zhuiguang) sedan and Dream MPV are built on the ESSA architecture, offered in fully electric (BEV) and plug-in hybrid / range-extender versions depending on the variant, with high power outputs, claimed long range, fast charging and intelligent driving technologies, including Huawei solutions on recent models. The multi-energy ESSA platform supports BEV, REEV and PHEV, with batteries—some of which accept 3C fast charging (20 to 80% in about twenty minutes)—powerful electric motors, intelligent energy management and Level 2 driver assistance across the entire range.
Brand image
Identity, reputation, strengths and weaknesses
Positioning
A premium Chinese electrified-vehicle brand (Dongfeng), exported to Europe and the Middle East but absent from the North American market.
Reputation
Still young, Voyah enjoys a premium brand image in China and has received fairly favorable receptions at its European launches, where the specialized press judges its products comparable to the German benchmarks on several criteria. Long-term reliability and resale value, however, remain difficult to establish, given the lack of history and sufficient hindsight, as with most recent Chinese brands. In North America, the absence of an official presence, service network and spare parts makes the brand marginal; no local reliability or resale rating is available. Quebec buyers should consider Voyah as an essentially informational brand.
Strengths
Voyah combines the industrial and financial backing of a large state-owned group (Dongfeng) with a flexible ESSA platform covering electric, range-extender and plug-in hybrid drivetrains. The brand offers carefully crafted premium positioning, powerful drivetrains, fast charging on certain models and modern onboard technologies, some signed by Huawei, all at prices often lower than equivalent European benchmarks.
Points to watch
Voyah suffers from a lack of hindsight on reliability and resale value, and from a still-pronounced dependence on Chinese government subsidies. Its international network remains under construction. Above all, the brand is absent from North America: no certification, no dealership, and no official service or parts in Canada, which makes buying, maintaining and insuring a Voyah in Quebec very difficult or even impractical.
Models
Voyah models
Current or active models by market
Production and compatibility
Plants, tires and wheels
Production
Voyah's production is centralized in China, in Wuhan, at a converted plant from the former Dongfeng-Renault joint venture. This site, modernized for new-energy vehicles, has seen its output ramp up sharply to support annual targets on the order of 200,000 vehicles. Voyah operates no plant in North America and assembles no model there. To date, the brand has no production site, no official distribution network, and no after-sales service in Canada or the United States. Any North American presence of a Voyah would stem from a private, off-network import, with the certification, warranty and parts-supply constraints that this entails.
Tires and wheels
Voyah vehicles are mainly relatively heavy premium SUVs and MPVs, generally fitted with large 19- to 21-inch alloy wheels depending on the version, with wide low-profile tires suited to powerful, electrified models. The most likely bolt pattern on these mid-to-large-size vehicles is a 5-bolt type, common among SUVs of this size. Like any heavy electric or hybrid vehicle, a Voyah would require, in Quebec, genuine certified winter tires (mountain-snowflake symbol), ideally mounted on a second set of wheels to protect the original wheels from salt and calcium. In the absence of official dimensions confirmed outside the North American market, we will stick to these general guidelines without putting forward precise figures.