Chine
Rising
Rising Auto (in Chinese 飞凡汽车, Feifan Auto) is an electric-vehicle brand created within SAIC Motor, China's largest automaker, based in Shanghai. Its origins date back to May 10, 2020, when SAIC launched the "R brand" (Roewe R brand, or R Auto), a sub-division of Roewe dedicated to high-end electric and intelligent vehicles. In October 2021, SAIC adopted the Chinese name Feifan, then spun the operation off as an independent entity in November 2021 under the international name Rising Auto, in order to assert a premium positioning and broader ambitions in electric mobility. The automaker first launched two transitional models rebadged from Roewe: the ER6 sedan (derived from the Roewe Ei6) and the Marvel R SUV (derived from the Roewe Marvel X), both discontinued around 2022. The first vehicle designed specifically for the brand is the R7 electric coupe SUV, unveiled in 2021 and brought to market in 2022, followed by the F7 electric sedan launched in March 2023. Both of these models emphasize swappable batteries (battery swap), large screens, and advanced driver assistance. Despite these launches, Rising Auto failed to reach the volumes it had hoped for in an extremely competitive Chinese EV market. In October 2024, the brand ended its independent operation and, in November 2024, SAIC Motor Passenger Vehicle announced its reintegration into Roewe: Rising then became a high-end electric product line under the Roewe banner rather than a standalone brand. From a North American standpoint, Rising Auto was never officially marketed or distributed in Canada or the United States, and none of its vehicles were ever sold there under that name. It should be noted, however, that the R7 was shown in Europe under the MG label (MG S9 EV) at the 2024 Geneva Motor Show, MG being another SAIC brand. The brand has no plant in North America; production is entirely Chinese.
ActiveÉlectrique / hybrideCamion / utilitaireChinoises
History
History of Rising
Rising Auto (in Chinese 飞凡汽车, Feifan Auto) is an electric-vehicle brand created within SAIC Motor, China's largest automaker, based in Shanghai. Its origins date back to May 10, 2020, when SAIC launched the "R brand" (Roewe R brand, or R Auto), a sub-division of Roewe dedicated to high-end electric and intelligent vehicles. In October 2021, SAIC adopted the Chinese name Feifan, then spun the operation off as an independent entity in November 2021 under the international name Rising Auto, in order to assert a premium positioning and broader ambitions in electric mobility. The automaker first launched two transitional models rebadged from Roewe: the ER6 sedan (derived from the Roewe Ei6) and the Marvel R SUV (derived from the Roewe Marvel X), both discontinued around 2022. The first vehicle designed specifically for the brand is the R7 electric coupe SUV, unveiled in 2021 and brought to market in 2022, followed by the F7 electric sedan launched in March 2023. Both of these models emphasize swappable batteries (battery swap), large screens, and advanced driver assistance. Despite these launches, Rising Auto failed to reach the volumes it had hoped for in an extremely competitive Chinese EV market. In October 2024, the brand ended its independent operation and, in November 2024, SAIC Motor Passenger Vehicle announced its reintegration into Roewe: Rising then became a high-end electric product line under the Roewe banner rather than a standalone brand. From a North American standpoint, Rising Auto was never officially marketed or distributed in Canada or the United States, and none of its vehicles were ever sold there under that name. It should be noted, however, that the R7 was shown in Europe under the MG label (MG S9 EV) at the 2024 Geneva Motor Show, MG being another SAIC brand. The brand has no plant in North America; production is entirely Chinese.
Public founding or origin of Rising.
Technologies
Technologies, innovations and platforms
Rising Auto relies on SAIC's electric platforms to build 100% battery-electric vehicles. The R7 illustrates the brand's technological approach: an architecture able to accept a swappable NMC lithium battery of roughly 90 kWh, rear-wheel drive or dual-motor all-wheel drive (up to roughly 544 hp and 700 N·m), and a single-speed reduction gear. The brand leans heavily on the digital cabin (a large array of screens, an augmented-reality head-up display supplied by Huawei) and on advanced driver assistance: up to 33 sensors, cameras, and an optional Luminar LIDAR, processed by an NVIDIA Orin chip. The vehicles aim for a premium, connected positioning. Battery-electric SUV. Rear-wheel drive or dual-motor all-wheel drive (up to roughly 544 hp, 700 N·m), single-speed reduction gear, a swappable NMC battery of about 90 kWh delivering close to 600 km of range, a large array of screens, a Huawei AR head-up display, and driver assistance (up to 33 sensors, optional Luminar LIDAR, NVIDIA Orin chip). Fully battery-electric sedan. Architecture compatible with battery swap, range of up to roughly 666 km (CLTC) on the F7, a highly digitized cabin, and advanced driver-assistance systems derived from SAIC's electric platform, with a premium comfort and connectivity focus. An exclusively battery-electric lineup (no hybrids). SAIC electric platforms, NMC lithium batteries, support for battery swap, rear-wheel-drive or all-wheel-drive powertrains depending on the model, and an advanced driver-assistance suite (multiple sensors, optional LIDAR, NVIDIA computer).
Brand image
Identity, reputation, strengths and weaknesses
Positioning
Premium Chinese battery-electric vehicle brand from SAIC (2021-2024), reabsorbed into Roewe, never distributed in North America.
Reputation
As a young and short-lived brand, Rising Auto did not have the time to build an established reputation for reliability or resale value, and it remains little known outside China. Reviews praised the R7's aerodynamic design, tech-laden cabin, and decent range, while highlighting fierce Chinese competition and limited brand awareness. The low sales volumes and the swift reintegration into Roewe in 2024 reflect commercial difficulties. For a North American buyer, since the brand is not distributed here, there is no local track record for reliability, service network, or resale value.
Strengths
Backed by SAIC, China's largest automaker, Rising Auto benefited from solid industrial resources and modern technologies: 100% electric vehicles, battery swap, a highly digitized cabin, an augmented-reality head-up display, and driver assistance with LIDAR. The R7's aerodynamic design and decent range were assets for a premium, connected positioning.
Points to watch
The brand had a very short existence (2021-2024) and weak awareness, including in China, in a saturated electric market. Sales volumes remained modest, leading to its reintegration into Roewe. It is completely absent from the North American market: no network, no official parts or service, and resale value and long-term reliability are not documented locally. The lineup remained limited to a handful of models.
Models
Rising models
Current or active models by market
Production and compatibility
Plants, tires and wheels
Production
Production of Rising Auto is handled entirely in China by SAIC Motor, whose assembly facilities are located mainly in the Shanghai region and at other group sites in China. The brand has no plant of its own separate from SAIC's industrial base. There is no Rising Auto plant or assembly line in North America, and no vehicle of the brand is officially produced, imported, or sold there. SAIC exports certain models under other brands (notably MG) to various markets, but Rising Auto as such remained focused on the Chinese domestic market before its reintegration into Roewe in 2024.
Tires and wheels
Because Rising Auto vehicles are premium electric coupe SUVs and sedans, they generally use large alloy wheels (often around 19 to 21 inches) with low-profile tires, typical of heavy electric vehicles that prioritize aerodynamics and handling. Like any EV, their high weight requires tires with an appropriate load index. Since these models are not sold in Quebec, no local homologated sizes are available; this is for general guidance only, without inventing precise figures. For any EV driven in Quebec, compliant winter tires are mandatory and are strongly recommended in an EV-specific version to preserve range in extreme cold.