DUB Wheels Wheel brand
DUB Wheels
DUB Wheels is an American custom wheel brand born out of the "urban/show" automotive culture of the 2000s. An offshoot of DUB magazine, it established itself in the large-diameter, statement-styling segment for full-size sedans, SUVs and trucks.
Encyclopedia profile
History, reputation and uses
DUB started out as a magazine founded in 2000 by Myles Kovacs, which became the flagship publication of the early-2000s "custom" car culture, blending celebrity vehicles, hip-hop and the auto-show scene. The name "DUB" refers to the slang term for 20-inch wheels ("dubs"), which at the time represented the aspirational standard of customization. The media outlet's notoriety quickly gave rise to an eponymous wheel brand. DUB Wheels is today produced by MHT Luxury Alloys (MHT Wheels), a Southern California manufacturer founded in 1986 by Art Hale Jr., son of the founder of American Racing. MHT also oversees well-known brands such as Fuel Off-Road, Niche Road Wheels, US Mags, Foose and Rotiform, which gives DUB a substantial industrial infrastructure rather than an artisanal one. The brand specializes in large-diameter wheels with a bold style: whereas most aftermarket makers concentrate their lineup between 17 and 22 inches, DUB's core range sits at 22 inches and up, going to 26, 28 and 30 inches. The designs favor thick spokes, exposed lug nuts, concave faces and highly visible finishes (chrome, gloss black, dark-tinted machined black). DUB remains best known for its vast selection of rotating spinners and custom center caps, a direct legacy of the "show" aesthetic. Production relies mainly on aluminum casting ("cast"), a common process for this segment that prioritizes style and cost over extreme lightness. The wheels are designed first and foremost for street and show use, not for the track or severe off-roading.
Recommended use: Recommended use: DUB is aimed above all at full-size sedans, coupes, SUVs and pickup trucks looking for a strong visual presence in street and show use ("show & street"). The large-diameter models suit popular North American platforms (GMC Sierra, Chevrolet Tahoe/Silverado, Cadillac Escalade, Dodge Charger, etc.). This is an aftermarket customization product, with no original-equipment (OEM), racing or technical off-road purpose. The rotating caps (spinners) target a "custom" and auto-show clientele. Verify the bolt pattern and offset according to the vehicle, as several models are "fitment specific." Fitment validation: Before ordering DUB Wheels, validate the bolt pattern, the offset, the center bore, the load rating, the TPMS and the available clearance for the brakes.
Technologies and manufacturing: Technologies and manufacturing: The majority of DUB wheels are made by aluminum casting (gravity cast), an economical one-piece monobloc process suited to the large-diameter, style-focused segment. The "cast" construction offers good sturdiness and a wide range of finishes (chrome plated, gloss black, dark-tinted machined black), at the cost of greater weight than flow-formed or forged wheels. Depending on the size, some models (e.g. Shot Calla) come in between 19 and 24 kg (42 to 52 lb) per wheel, with a load rating of 2000 to 2200 lb. The spinner versions use bases with a removable rotating cap and a low-profile bearing housing, in symmetrical or staggered fitments. DUB does not promote JWL/VIA/TÜV certifications as a primary selling point.
Key takeaways
- Très forte image culturelle via DUB Magazine.
- Pertinent pour SUV, Escalade, Charger, 300, trucks.
Strengths
- Vast choice of large diameters (20 to 30 in) for trucks, SUVs and full-size sedans.
- Backed by MHT Luxury Alloys, an established manufacturer (Fuel, Niche, US Mags, Foose).
- Distinctive "show" styling: concave faces, exposed lug nuts, pronounced chrome finishes.
- One of the broadest selections of spinners and center caps on the market.
- Wide availability at North American retailers and accessible entry-level pricing.
Points to check
- Cast construction, heavier than flow-formed or forged.
- Chrome finishes are vulnerable to corrosion from road salt and calcium in winter conditions.
- "Show/street" aesthetic poorly suited to the track or severe off-roading.
- Several "fitment specific" models: validate bolt pattern, offset and bore before purchase.
- Large diameters: reduced tire sidewall, lower comfort and pothole tolerance.
Models & families
DUB Wheels wheel models
The Baller is one of DUB's most iconic and accessible models. A one-piece cast monoblock wheel, it comes in a very wide range of diameters, from 20 to 30 inches, making it a versatile choice for sedans, SUVs, and full-size trucks. Its concave-spoke design and classic show-style look have made it popular in the customization culture since the mid-2000s. Offered in several eye-catching finishes (chrome, gloss black, machined black), it targets a clientele looking for a strong visual presence at a reasonable entry cost. In Quebec, for winter use, it is best to reserve a chrome finish for the warm season and plan a second set for winter, since salt and calcium attack the plating. As with several DUB models, check the bolt pattern, offset, and center bore for your vehicle, as several configurations are offered in 5 and 6 lug.
View the model profile Future forgée sur mesureThe Future is a one-piece DUB wheel in cast aluminum with a seven-spoke design and exposed lug nuts, a visual signature of the brand. It is found in truck- and SUV-focused sizes such as 22x9.5, 24x10, and 26x10, notably in a 6x139.7 (6x5.5) configuration. Documented finishes include chrome (S126), satin black (S204), and dark-tinted machined-face black (S127). Its clean yet assertive style targets North American trucks and SUVs looking for a contemporary street/show look. As with other large-diameter models, the reduced tire sidewall calls for vigilance on Quebec roads dotted with potholes, and the chrome finish requires rigorous maintenance against winter corrosion. Confirm the bolt pattern, offset, and center bore with the dealer before purchase, as compatibility depends on the vehicle platform.
View the model profile Luxor monobloc forgéThe Luxor sits in the most luxurious segment of the DUB aesthetic, with a fine multi-spoke design evoking the wheels of high-end customized sedans and coupes. True to the brand, it is built from one-piece cast aluminum, prioritizing style and robustness over lightness. It targets a clientele seeking visual refinement on road platforms (sedans, coupes, SUVs) for road and show use. The chrome or bright finishes typical of this luxurious style maximize the visual effect but require attentive maintenance against corrosion, particularly relevant in Quebec against road de-icing agents; a second set of wheels for winter is advised. The availability of the Luxor's exact sizes and configurations may vary by retailer and shipment: confirm the precise fitment (bolt pattern, offset, center bore) with the dealer before purchase to ensure compatibility with the vehicle.
View the model profile Shot Calla monobloc forgéThe Shot Calla is a cast aluminum wheel designed for full-size trucks and SUVs. It is offered in 22, 24, and 26 inches, with widths from 9 to 10.5 inches and common truck bolt patterns such as 5x120 and 6x139.7. Offsets are around 20 to 38 mm, and weight ranges from about 19 to 24 kg (42 to 52 lb) depending on size, with a load rating of 2000 to 2200 lb suited to heavy platforms (e.g., GMC Sierra, Chevrolet Tahoe/Silverado). Three finishes are offered: chrome plated, gloss black, and dual dark-tinted matte black. The Shot Calla is advertised as fitment specific, which is why it is important to validate the precise compatibility (bolt pattern, offset, center bore, brake clearance) with the vehicle. In Quebec, these large diameters reduce the tire sidewall; for winter, a dedicated second set and a finish less exposed to corrosion are preferable to chrome against salt and calcium.
View the model profile Skillz multi-piècesThe Skillz is a one-piece DUB wheel with a concave six-spoke design, balanced between a sporty look and show-style elegance. It is offered in many truck and SUV sizes, such as 22x9.5, 24x10, and 26x10, in several 5 and 6 lug configurations. Documented finishes include chrome (S122) and dark-tinted machined black (S123), a very popular finish. The Skillz is aimed at full-size sedans, SUVs, and trucks looking for a pronounced concave design and a strong visual presence on the road. For a Quebec buyer, plan for careful maintenance of the chrome finish against salt and calcium, or opt for the more forgiving machined black version. As with the entire DUB range, precisely validate the bolt pattern, offset, center bore, and brake clearance for the vehicle, as several configurations are offered.
View the model profile Swerve multi-piècesThe Swerve is a DUB wheel in a street/show style with a directional design that plays on contoured spokes and a dynamic face, in keeping with the brand's aesthetic. Like DUB's entire one-piece range, it is built from cast aluminum, prioritizing style and robustness over extreme lightness. It is aimed at North American sedans, coupes, and SUVs looking for an assertive look on the road and at shows. DUB's typical finishes (chrome, gloss black, dark-tinted machined black) accentuate the relief of the design. For the Quebec market, validate the bolt pattern, offset, and center bore specific to the vehicle before purchase, and bear in mind that a chrome finish requires careful maintenance against corrosion from road de-icing agents. The availability of the Swerve's exact sizes and configurations may vary by retailer and shipment; confirm the precise fitment with the dealer.
View the model profileTechnical
What to confirm for a compatible wheel
fitment
Point technique à valider selon le véhicule, l'usage, la dimension et les recommandations du fabricant.
entraxe
Le bolt pattern doit correspondre exactement au moyeu du véhicule. Une approximation rend la roue incompatible.
offset
Le déport détermine la position de la roue vers l'intérieur ou l'extérieur et influence le dégagement des ailes et des freins.
alésage central
Le center bore doit être compatible avec le moyeu ou corrigé avec des bagues de centrage adaptées.
indice de charge
La jante doit supporter la charge du véhicule, surtout pour VUS, camionnettes, remorques et usages commerciaux.
TPMS
Point technique à valider selon le véhicule, l'usage, la dimension et les recommandations du fabricant.